It was complicated to set up, it usually didn’t work and it was expensive to boot. Almost every internet marketer wanted to create one. In 2010 membership sites were all the rage. Next, I studied the commonalities of these hooks and noticed a few patterns that repeated over and over again. When I wanted to master hooks, I first went out hunting for hundreds of great hooks. X” was unrestricted and uninhibited from putting in whatever of Jay’s best stuff he wanted… you can imagine how good the product is.Ī great hook practically writes the script for you. He also can talk of the product’s high quality without the normal puffery. As part of the hook, Jay already has a better natural argument as to why this book is such a good deal – he didn’t control the introductory market price. Yet, when you have a hook, technique becomes secondary. There are several standard techniques you can employ to position your product as the best price-for-value on the market. When selling a product, you should always minimize price and maximize value. I don’t have permission to share the numbers, but Jay told me how much this campaign pulled on the front end and what it lead to on the backend. The result is that Jay will, for a limited time, honor this low price. Jay wants to raise the price to what it should be… but (1) several thousand people have already bought it at the low price and (2) many became great clients for Jay. The problem is he charged less than $500 for it. X” did a better job of teaching Jay’s material than Jay ever had. X’ had done turned out to be a brilliant articulation of Jay Abraham’s life work.” “Jay saved this ex-client a nasty legal battle by seizing his inventory, claiming back all the rights and negotiating a huge, out-of-court settlement. X’ pirated $50,000 worth of Jay’s closely guarded secrets & proprietary materials, then revealed everything to the public for much less than $500…” See how a great hook can spin countless marketing campaigns from it? Before you market anything, put a strong effort into coming up with a hook.
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